Consumer behavior in theory and in action / 
edited by Steuart Henderson Britt with the editorial collaboration of James L. Lubawski 
 - New York :  John Wiley,  1970 
 - 499 p. :  ill. ;  26 cm. 
 - The Wiley marketing series .
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0471104825 
<br/><br/><label>LCCN: </label>71-126225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers