Wilkie, William L. <br/><br/>
Consumer behavior / 
William L. Wilkie 
 - 2nd ed. 
 - New York :  John Wiley & Sons,  1990 
 - 1 v. (various pagings) :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0471521922 
<br/><br/><label>LCCN: </label>89-70773 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior