Wells, William D. <br/><br/>
Consumer behavior / 
William D. Wells and David Prensky 
 - New York :  John Wiley & Sons,  1996 
 - 506 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471596418  RM203.03 
<br/><br/><label>LCCN: </label>95-45409 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior