Hawkins,  Del I, <br/><br/>
Consumer behavior  implications for marketing strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - Plano, Texas :  Business Publications Inc.,  1983. 
 - xx, 645 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--United States.<br/>Market surveys--United States.