Berkman, Harold W. <br/><br/>
Consumer behavior :  concepts and strategies / 
Harold W. Berkman, Christopher C. Gilson 
 - 2nd ed. 
 - Boston, Mass. :  Kent Pub. Co.,  1981 
 - 483 p. ;  24 cm. 
<br/><br/> Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0534009573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Consumers--United States