TY  - BOOK
AU  - Berkman,Harold W.
AU  - Gilson,Christopher C.
TI  - Consumer behavior: concepts and strategies 
SN  - 0822101998
PY  - 1978///
CY  - Encino, Calif.
PB  - Dickenson Pub.
KW  - Consumers
KW  - United States
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -