Berkman, Harold W. <br/><br/>
Consumer behavior :  concepts and strategies / 
Harold W. Berkman, Christopher C. Gilson 
 - Encino, Calif. :  Dickenson Pub.,  1978 
 - 562 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0822101998 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Consumers--United States<br/>Consumer behavior