Walters, C. Glenn, <br/><br/>
Consumer behavior :  a decision-making approach / 
C. Glenn Walters, Blaise J. Bergiel 
 - Cincinnati :  South-Western Pub. Co.,  1989 
 - xv, 608 p. :  ill. (some col.) ;  24 cm. 
<br/><br/> Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0538802006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior