Wish, John R. The consumer : the art of buying wisely / John R. Wish, Donald G. Steely, Stephen E. Tritten - Englewood Cliffs, N.J. : Prentice-Hall, 1978 - 290 p. : ill. ; 24cm. Includes bibliographical references and index Bibliography: p.251-264 ISBN: 0131691023 Subjects--Topical Terms: Consumer education