Inside Saatchi & Saatchi  [videorecording] / 
produced and directed by Jennifer Clayton 
 - [Princeton, NJ :  Films for the Humanities & Sciences,  2005] 
 - 1 videodisc (39 min.) :  sd., col. ;  4 3/4 in. 
<br/><br/> Title from title screen 
<br/><br/>Executive producer, Bill Grist  Executive producer, Bill Grist 
<br/><br/>Narrator: Robert Lindsay 
<br/><br/> Can Saatchi & Saatchi turn Sagatiba cachaça, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish -- and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the'Pure Spirit of Brazil.' 
<br/><br/><br/>DVD format 
<br/><br/><label>ISBN: </label> RM 1144.50 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Saatchi & Saatchi
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Alcoholic beverages--Case studies<br/>Alcoholic beverage industry--Brazil--Case studies