TY  - BOOK
AU  - Farrel,William J.
TI  - Conservation, emotionally arousing television content and the recall and understanding of imbedded commercial messages
PY  - 1980///
CY  - Ann Arbor, Mich.
PB  - University Microfilms International
KW  - Television advertising and children
N1  - Thesis (Ph.D.)-Hofstra University, 1979
ER  -