Farrel, William J. <br/><br/>
Conservation, emotionally arousing television content and the recall and understanding of imbedded commercial messages / 
William J. Farrel 
 - 2 microfiches ;  11 x 15 cm. 
<br/><br/>Thesis (Ph.D.)-Hofstra University, 1979 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising and children.