TY  - BOOK
AU  - Bird,William L.
TI  - Better living: advertising, media and the new vocabulary of business leadership, 1935-1955 
SN  - 0810115859
PY  - 1999///
CY  - Evanston, Ill.
PB  - Northwestern University Press
KW  - Advertising
KW  - United States
KW  - History
KW  - Public relations
KW  - Corporate culture
N1  - Filmography: p. 267-274; Includes bibliographical references (p. 245-266) and index
UR  - http://www.h-net.org/review/hrev-a0e8f7-aa
ER  -