TY - BOOK AU - Oriard,Michael TI - Reading football: how the popular press created an American spectacle SN - 0807820830 (hbk.) PY - 1993/// CY - Chapel Hill, NC. PB - University of North Carolina Press KW - Football KW - Social aspects KW - United States KW - History KW - Sports journalism KW - Popular culture KW - Masculinity N1 - Includes bibliographical references (p. 201-312) and index ER -