TY  - BOOK
AU  - Bandyopadhyay,Subir
TI  - Contemporary research in e-branding
SN  - 9781599048130 (hardcover)
PY  - 2009///
CY  - Hershey, PA
PB  - Information Science Reference
KW  - Internet marketing
KW  - Branding (Marketing)
KW  - Communication in marketing
N1  - 'Premier reference source'--Cover; Includes bibliographical references (p. 313-350) and index
UR  - http://www.loc.gov/catdir/toc/ecip0816/2008014459.html
ER  -