Contemporary research in e-branding / 
[edited by] Subir Bandyopadhyay 
 - Hershey, PA :  Information Science Reference,  2009 
 - xix, 358 p. :  ill. ;  29 cm. 
<br/><br/> 'Premier reference source'--Cover 
<br/><br/>Includes bibliographical references (p. 313-350) and index 
<br/><br/><label>ISBN: </label>9781599048130 (hardcover)  RM666.90 1599048132 (hardcover) 9781599048154 (ebook) 1599048159 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Branding (Marketing)<br/>Communication in marketing