TY  - BOOK
AU  - Post,Richard S.
AU  - Post,Penelope N.
TI  - Global brand integrity management: how to protect your product in today's competitive environment 
SN  - 0071494448 (hardcover : alk. paper)
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Brand name products
KW  - Trademark infringement
KW  - Prevention
KW  - Product counterfeiting
KW  - Product management
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/ecip0712/2007009029.html
UR  - http://www.loc.gov/catdir/enhancements/fy0714/2007009029-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0806/2007009029-b.html
ER  -