Post, Richard S. <br/><br/>
Global brand integrity management :  how to protect your product in today's competitive environment / 
Richard S. Post and Penelope N. Post 
 - New York :  McGraw-Hill,  2008 
 - xv, 309 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0071494448 (hardcover : alk. paper) 9780071494441 (hardcover : alk. paper)  RM142.22 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Trademark infringement--Prevention<br/>Product counterfeiting--Prevention<br/>Product management