Hyken, Shep The cult of the customer : create an amazing customer experience that turns satisfied customers into customer evangelists / by Shep Hyken - Hoboken, N.J. : John Wiley & Sons, 2009 - ix, 244 p. ; 23 cm. ISBN: 9780470404829 (cloth) RM63.90 Subjects--Topical Terms: Customer servicesCustomer loyaltyCustomer relations