TY - BOOK AU - Ramos,Andreas AU - Cota,Stephanie TI - Search engine marketing SN - 9780071597333 (alk. paper) PY - 2009/// CY - New York PB - McGraw-Hill KW - Internet marketing KW - Web search engines KW - Communication in marketing KW - Internet advertising KW - Electronic commerce N1 - Includes bibliographical references and index ER -