TY  - BOOK
AU  - Edery,David
AU  - Edery,David
AU  - Mollick,Ethan
TI  - Changing the game: how video games are transforming the future of business 
SN  - 013235781X
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Video games industry
KW  - Target marketing
N1  - Includes bibliographical references and indexes
ER  -