Edery, David  1976- <br/><br/>
Changing the game :  how video games are transforming the future of business / 
David Edery and Ethan Mollick 
 - Upper Saddle River, N.J. :  FT Press,  2009 
 - xv, 218 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>013235781X 9780132357814  RM89.46 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Video games industry<br/>Target marketing