TY  - BOOK
AU  - Harris,David R.
AU  - Botten,Neil
AU  - McColl,Julia
TI  - Marketing for stakeholders 2008-2009
SN  - 9780750689663
PY  - 2008///
CY  - Oxford, United Kingdom
PB  - Elsevier/Butterworth-Heinemann
KW  - Relationship marketing
KW  - Marketing
KW  - Management
ER  -