Harris, David R. <br/><br/>
Marketing for stakeholders 2008-2009 / 
David R. Harris, Neil Botten and Julia McColl. 
 - Oxford, United Kingdom :  Elsevier/Butterworth-Heinemann,  2008. 
 - vi, 234 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9780750689663  RM124.03 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Marketing--Management.