Light, Larry <br/><br/>
Six rules for brand revitalization :  learn how companies like McDonald's can re-energize their brands / 
 Brand revitalization 
Larry Light and Joan Kiddon 
 - Upper Saddle River, N.J. :  Wharton School Pub.,  2009 
 - xx, 218 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0136043313 9780136043317  RM89.46 
<br/><br/><label>Subjects--Corporate Names: </label><br/>McDonald's Corporation--Case studies
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management<br/>Brand name products--Management<br/>Product life cycle