Lomax, Wendy. <br/><br/>
Analysis and evaluation 2008-2009 / 
Wendy Lomax and Adam Raman. 
 - Oxford, United Kingdom :  Elsevier/Butterworth-Heinemann,  2008. 
 - vi, 250 p. :  ill. (col.) ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780750689694  RM149.43 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Evaluation.<br/>Marketing audits.