TY  - BOOK
AU  - Beamish,Karen
AU  - Ashford,Ruth
TI  - Marketing planning 2008-2009
SN  - 9780750689861
PY  - 2008///
CY  - Oxford, United Kingdom
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Planning
ER  -