Beamish, Karen. <br/><br/>
Marketing planning 2008-2009 / 
Karen Beamish and Ruth Ashford. 
 - Oxford, United Kingdom :  Elsevier/Butterworth-Heinemann,  2008. 
 - vi, 286 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9780750689861  RM151.63 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.