TY  - BOOK
AU  - Cheverton,Peter
AU  - Wan Sallehah Wan Mahmood
TI  - Memahami jenama
SN  - 9789830684079 :
PY  - 2009///
CY  - Kuala Lumpur
PB  - Institut Terjemahan Negara Malaysia
KW  - Brand name products
KW  - Product management
N1  - Judul asal; Understanding brands
ER  -