TY  - BOOK
AU  - Hung,Humphry
AU  - Wong,Y.H.
AU  - Cho,Vincent
TI  - Ubiquitous commerce for creating the personalized marketplace: concepts for next generation adoption 
SN  - 9781605663784 (hardcover)
PY  - 2009///
CY  - Hershey, PA
PB  - Information Science Reference
KW  - Electronic commerce
KW  - Ubiquitous computing
N1  - Includes bibliographical references (p. 274-295) and index
ER  -