Baker, Phil, 1943- From concept to consumer : how to turn ideas into money / Phil Baker - Upper Saddle River, N.J. : FT Press, 2009 - xvi, 175 p. : ill., maps ; 24 cm. - A Stewart Emery series book . Includes index ISBN: 0137137478 (pbk.) 9780137137473 (pbk.) RM89.06 Subjects--Topical Terms: New productsProduct management