Bobbitt, William R. <br/><br/>
Developing the public relations campaign :  a team-based approach / 
Randy Bobbitt, Ruth Sullivan 
 - 2nd ed. 
 - Boston :  Allyn & Bacon/Pearson,  2009 
 - xvii, 270 p. :  ill. ;  24 cm. 
<br/><br/> Rev. ed. of: Developing the public relations campaign. 2005  Includes index 
<br/><br/><label>ISBN: </label>9780205569908 (pbk.)  RM258.75 0205569900 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations