TY  - BOOK
AU  - Polski,Margaret M.
TI  - Wired for survival: the rational (and irrational) choices we make, from the gas pump to terrorism 
SN  - 9780132420280 (hbk.)
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Rational choice theory
KW  - Decision making
KW  - Social choice
KW  - Economics
KW  - Psychological aspects
KW  - Consumers' preferences
N1  - Includes bibliographical references (p. 131-142) and index
ER  -