Polski, Margaret M. <br/><br/>
Wired for survival :  the rational (and irrational) choices we make, from the gas pump to terrorism / 
Margaret M. Polski 
 - Upper Saddle River, N.J. :  FT Press,  2009 
 - x, 156 p. :  ill., map ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 131-142) and index 
<br/><br/><label>ISBN: </label>9780132420280 (hbk.)  RM98.01 0132420287 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Rational choice theory<br/>Decision making<br/>Social choice<br/>Economics--Psychological aspects<br/>Consumers' preferences