TY  - BOOK
AU  - Till,Brian
AU  - Heckler,Donna
TI  - The truth about creating brands people love
SN  - 0137128169
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Branding (Marketing)
N1  - Includes bibliographical references (p. 205-207)
ER  -