Till, Brian,  1960- <br/><br/>
The truth about creating brands people love / 
Brian D. Till and Donna Heckler 
 - Upper Saddle River, N.J. :  FT Press,  2009 
 - x, 211 p. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. 205-207). 
<br/><br/><label>ISBN: </label>0137128169 9780137128167  RM67.68 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)