TY  - BOOK
AU  - Birks,David F.
AU  - Macer,Tim
TI  - Marketing research
T2  - Critical perspectives on business and management
SN  - 9780415449120  (4v.set)
PY  - 2008///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references and index
ER  -