Marketing research / 
edited by David F. Birks & Tim Macer 
 - Abingdon, Oxon :  Routledge,  2008 
 - v. :  ill. ;  24 cm. 
 - Critical perspectives on business and management .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780415449120  (4v.set)  RM4364.50 9780415449137 (vol. 1) 9780415449144 (vol. 2) 9780415449151 (vol. 3) 9780415449168 (vol. 4) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Methodology