Shank, Matthew D. <br/><br/>
Sports marketing :  a strategic perspective / 
Matthew D. Shank 
 - 4th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2009 
 - xxiv, 453 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780132285353  RM499.80 0132285355 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing--United States<br/>Sports--Economic aspects--United States