Sandberg, Birgitta <br/><br/>
Managing and marketing radical innovations :  marketing new technology / 
Birgitta Sandberg 
 - Abingdon, Oxon :  Routledge,  2008 
 - 271 p. :  ill. ;  24 cm. 
 - Routledge studies in innovation, organization and technology ;  8 .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780415433075  RM481.60 9780203930489 (eb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Marketing<br/>Technological innovations--Management<br/>New products