Mortensen, Dennis R.,  1972- <br/><br/>
Yahoo! Web analytics :  tracking, reporting, and analyzing for data-driven insights / 
Dennis R. Mortensen 
 - Indianapolis, Indiana. :  Wiley Technology Publishing,  2009 
 - xxii, 383 p. :  ill. (some col.) ;  24  cm. 
<br/><br/><label>ISBN: </label>9780470424247 (pbk.)  RM113.42 0470424249 (pbk.) 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Yahoo! Web analytics
<br/><br/><label>Subjects--Topical Terms: </label><br/>Web usage mining--Computer programs<br/>Internet users--Data processing--Statistics<br/>Web sites--Data processing--Statisics<br/>Consumer preferences--Data processing