TY  - ADVS
AU  - Schrank,Jeffrey
ED  - Learning Seed Company
TI  - How consumers decide: feelings and the hidden mind 
SN  - 1557408351
PY  - 2007///
CY  - Lake Zurich, IL
PB  - Learning Seed
KW  - Consumer behavior
KW  - Decision making
KW  - Marketing
KW  - Psychological aspects
N1  - Title from title screen
N2  - Shows how advertisers and marketers use their understanding of human's decision making processes to persuade us to buy their products. Discusses the role of logic and emotions in decision-making and examines the part played by the subconscious. Looks at heuristics or'rules of thumb' that consumers use to make decisions easier and evaluates the role of brand names and images in consumer judgments
ER  -