How consumers decide  feelings and the hidden mind /  [videorecording] : 
Learning Seed ; writer and executive producer, Jeffrey Schrank 
 - Lake Zurich, IL :  Learning Seed,  2007 
 - 1 videodisc (23 min.) :  sd., col. with b&w sequences ;  4 3/4 in 
<br/><br/> Title from title screen 
<br/><br/> Shows how advertisers and marketers use their understanding of human's decision making processes to persuade us to buy their products. Discusses the role of logic and emotions in decision-making and examines the part played by the subconscious. Looks at heuristics or'rules of thumb' that consumers use to make decisions easier and evaluates the role of brand names and images in consumer judgments 
<br/><br/><br/>DVD Format 
<br/><br/><br/>With English subtitle 
<br/><br/><label>ISBN: </label>1557408351  RM 348.48 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Decision making<br/>Marketing--Psychological aspects