TY  - ADVS
AU  - Jennings,Judy
AU  - McCarthy,Kari
AU  - Schrank,Jeffrey
AU  - Fagerland,Kirk
ED  - Learning Seed Company
TI  - Marketing's 4 Ps
SN  - 1557405360
PY  - 2009///
CY  - Chicago, Ill.
PB  - Learning Seed
KW  - Marketing
KW  - Consumer behavior
N1  - Title from title screen; The teaching guide for this program is available at www.learning seed.com; Editor, Bill Killian
N2  - Students learn the traditional four Ps of marketing strategy -- product, place, price and promotion; and more importantly, how a focus consumer is at the core of them all, or should be
ER  -