Marketing's 4 Ps [videorecording] :
Marketing's four Ps the consumer angle [videorecording] :
producer, Judy Jennings ; writers, Kari McCarthy, Jeffrey Schrank ; director, Kirk Fagerland
- Chicago, Ill. : Learning Seed, 2009
- 1 videodisc (25 min.) : sd., col. ; 4 3/4 in.
Title from title screen The teaching guide for this program is available at www.learning seed.com
Editor, Bill Killian Editor, Bill Killian
Students learn the traditional four Ps of marketing strategy -- product, place, price and promotion; and more importantly, how a focus consumer is at the core of them all, or should be