Marketing's 4 Ps [videorecording] : Marketing's four Ps the consumer angle [videorecording] : producer, Judy Jennings ; writers, Kari McCarthy, Jeffrey Schrank ; director, Kirk Fagerland - Chicago, Ill. : Learning Seed, 2009 - 1 videodisc (25 min.) : sd., col. ; 4 3/4 in.

Title from title screen The teaching guide for this program is available at www.learning seed.com

Editor, Bill Killian Editor, Bill Killian

Students learn the traditional four Ps of marketing strategy -- product, place, price and promotion; and more importantly, how a focus consumer is at the core of them all, or should be


DVD Format


With English subtitle

1557405360 RM 348.48


Marketing
Consumer behavior