TY  - ADVS
AU  - Jennings,Judy
AU  - Schrank,Jeffrey
AU  - Simmons,Dan
AU  - Lombardo,Joseph
ED  - Learning Seed Company.
TI  - Persuasion in everyday life: five mind shapers 
SN  - 1557408262
PY  - 2007///
CY  - Lke Zurich, Ill.
PB  - Learning Seed
KW  - Communication
KW  - Persuasion (Psychology)
N1  - Title from title screen; Teaching guide for this program is available at www.learningseed.com; Executive producer, Joseph Lombardo
N2  - Viewing this program is like holding a mirror up to your mind. Use it to explore five often hidden forces that shape beliefs and judgments. How we frame events influences our judgment and beliefs, and the ability to shape perceptual frames is the power to persuade
ER  -