Makower, Joel, 1952- Strategies for the green economy : opportunities and challenges in the new world of business / Joel Makower ; with exclusive market research by Cara Pike. - New York : McGraw-Hill, 2009. - xvii, 290 p. : ill. ; 24 cm. Includes index. ISBN: 0071600302 (hbk.) 9780071600309 (hbk) : RM99.78 Subjects--Topical Terms: Green marketing.Green products.