Ethics and social responsibility in business [videorecording] /
Films for the Humanities & Sciences
- Princeton, NJ. : Films for the Humanities & Sciences, 2004
- 1 videodisc (27 min.) : sd., col. ; 4 3/4 in.
'Many businesses abide by a code of conduct, either company-specific or industry-wide. This timely program distinguishes between ethical behavior and social responsibility by spotlighting two well-known Australian businesses that exhibit both qualities: Bendigo Bank and its Community Bank initiative, a cooperatively spirited venture that teaches solid commercial principles to franchisees, and The Body Shop, a skincare product provider that calls itself an activist organization committed to positive social and environmental change and a retailer committed to customer service excellence. The underlying message? Good community is good business
RM532.32
Business ethics--Australasia Corporate culture--Australasia Social responsibility of business--Australasia