Ethics and social responsibility in business [videorecording] / Films for the Humanities & Sciences - Princeton, NJ. : Films for the Humanities & Sciences, 2004 - 1 videodisc (27 min.) : sd., col. ; 4 3/4 in.

'Many businesses abide by a code of conduct, either company-specific or industry-wide. This timely program distinguishes between ethical behavior and social responsibility by spotlighting two well-known Australian businesses that exhibit both qualities: Bendigo Bank and its Community Bank initiative, a cooperatively spirited venture that teaches solid commercial principles to franchisees, and The Body Shop, a skincare product provider that calls itself an activist organization committed to positive social and environmental change and a retailer committed to customer service excellence. The underlying message? Good community is good business

RM532.32


Business ethics--Australasia
Corporate culture--Australasia
Social responsibility of business--Australasia