TY  - BOOK
AU  - Fortenberry,John L.
TI  - Health care marketing: tools and techniques 
SN  - 9780763763275
PY  - 2010///
CY  - Sudbury, Mass.
PB  - Jones and Bartlett Publishers
KW  - Marketing of Health Services
KW  - methods
N1  - References : p. 297-299
ER  -