Hall, Richard,  1944- <br/><br/>
Brilliant marketing :  what the best marketers know, do, and say / 
Richard Hall 
 - Harlow, England :  Pearson/Prentice Hall,  2009 
 - xv, 331 p. :  ill. ;  22 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780273721239 (pbk.) :  RM84.92 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Success in business<br/>Success--Psychological aspects